ABOUT

Founded in 2006 by designer Irene Hviid Omme, My Soul is a Danish fashion brand created for women who embrace bold, unconventional style. Each piece is thoughtfully designed to challenge the typical, while maintaining the highest standards of quality and craftsmanship.

Sustainability is at the heart of My Soul. We use only premium, long-lasting fabrics to ensure our clothing not only feels luxurious but also stands the test of time. Every garment is designed to last, offering comfort, durability, and style that endures.

With sizes ranging from XS to XXXL, My Soul ensures that women of all shapes can express their individuality with confidence, without compromising on quality or sustainability.

Discover fashion that’s daring, sustainable, and distinctly Danish.