ABOUT

My Soul: Danish Design for Women Who Dare to Be Different

Founded in 2006 by designer Irene Hviid Omme, My Soul is a Danish fashion brand created for women who embrace bold, unconventional style. Each piece is thoughtfully designed to challenge the typical, while maintaining the highest standards of quality and craftsmanship.

We work with carefully selected, premium-quality fabrics that feel luxurious and are made to last. This means our styles not only look good – they also stay in your wardrobe longer, reducing the need for frequent replacements and making your choices more sustainable in the long run.

Every design is created with versatility in mind, allowing you to mix and match across seasons. This ensures that your wardrobe evolves with you and encourages mindful consumption over fast fashion.

With sizes ranging from XS to XXXL, My Soul ensures that women of all shapes can express their individuality with confidence, without compromising on style or quality.

Discover fashion that’s daring, timeless, and distinctly Danish.