BEHIND THE DESIGNS – INSIDE IRENE’S CREATIVE WORLD

Every design starts with an idea.

Before the fabrics are cut, the details are added and a new My Soul style is ready to wear, there is a creative process that begins much earlier — often with nothing more than a pencil, a piece of paper and an idea.

At Irene’s workspace, you get a glimpse into the world where My Soul designs begin to take shape.

WHERE IDEAS BECOME DESIGNS

Sketches and drawings are an important part of the creative process. They are where ideas begin to find their form, where silhouettes are explored and where the small details that make a design special start to emerge.

Some ideas develop quickly. Others take more time. Step by step, the drawings help turn a thought into a design that can eventually become part of a My Soul collection.

THE PERSON BEHIND MY SOUL

As My Soul’s designer, Irene brings her ideas to life through her drawings and creative work. Her workspace offers a small window into that process — a more personal side of My Soul that you don't always see when browsing the finished collections.

We wanted to share these moments because we believe there is something special about seeing where a design comes from.

FROM PAPER TO YOUR WARDROBE

The sketches are only the beginning. From the first lines on paper to the finished garment, every design takes a journey before it reaches you.

And that is part of what makes each My Soul collection special: the ideas, the details and the creative work behind the clothes.